(Question 5) How did you attract/address your audience?

How did you attract/address your audience?

When planning our opening sequence we thought about what kind of things our audience would want to see. We had previously done a questionnaire on what people expect/like to see in an opening sequence. We used this to help us decide on what kind of story to go with. From the people whom were involved in our questionnaire, most were between the age of 16-20. Therefore, we decided this would be a good target audience for us to base our film around.

From our past research we found that people wanted to find out just enough to understand whats was going on but not enough that they knew what was going to happen next. Lots of people said they like it when there are clues. Also, the majority said they like to see the stereotype of the male main character being the "hero" and for the female to be the "damsel in distress".  People also said that they prefer mysterious music over the shots and titles over a moving image.

This gave us a nice starting point for the plot of our film and personally i think we did stick to most of the advice we got back from people. 

Our film in under the genre of thriller, which from our questionnaire we discovered that the biggest audience was aged about 15-25 therefore the genre we chose did help us attract our target audience. 

In our opening sequence, we used actors that are within the age of our target audience, this may also help us attract our audience as they would be a similar age therefore may be able to relate to the characters

The locations we used to film in could also attract our audience as they are day to day places that people walk past/go to a lot. We thought this may help as our audience would feel more involved and it would make our film more realistic to them.